VP Bussiness & Operations at VMLY&R Colombia (2022-2023)

VMLY&R is a global ad agency that creates connected brand people love. I led client engagement and operations for Colombia’s business unit with a revenue of $5.5 million USD and a team of 25 account professionals servicing brands and companies including:
Movistar Telefónica, Amazon Prime Video, Bavaria - ABInBev, Suzuki, Citroën, Bridgestone, Alquería, and Harinera Del Valle.

Key Results:

• FY22 business growth of +13% in revenue and +83% in operating margin.

• Negotiated scope increases for 2023 resulting in a +12% revenue growth with top clients.

• Increased +5 points the Client Service satisfaction with a rating of 8.8 in 2023, placing the agency in the top 25% of WPP Global companies.