What if… the social clout generated by people sharing their beer in the beach becomes real-life proof of our lime ritual?

As a brand strategist for Cerveza Corona I found there’s was an organic desire from people to share pictures of their Corona bottle with the “summery backgrounds” to gain social clout. Great! But… most of the pictures didn’t have our beloved lime ritual!

What if we could hack thousand of pictures in social media with a personalization at scale approach, to provide discounts for every person that replaced their picture with the hacked lime?

Key Results:

• We intervened +40K social media post to include the lime and shared it with their owners.

• Achieved +21% Sales increase of Corona Beer in e-commerce during the duration of the campaign.