What if… the natural ingredients that beer is made from are the natural ingredients that can prevent covid?

For years, Bavaria has been in the hands of Colombians through its beers. Being part of the progress, triumphs and celebrations of the whole country. That is why, in the most difficult moment of its history, it had to do something to help them.

Through a simple finding, we found that hops have disinfectant properties that can fight Covid-19. So, with the help of small local soap makers, we created a new formula to produce soaps based on our iconic Poker beer.

We took these soaps to the most needy neighborhoods and with the help of informative pieces, we raised awareness and educated about the correct ways to wash hands to prevent the disease.

Key Results:

• 100K beer-soaps donated during the pandemic

• +$500M COP in free press