“Creativity is intelligence having fun”

Some people said Einstein might have said this phrase, I’m not sure. But I do know that this is the territory where I enjoy to work:

Between the realms of Imagination and Knowledge.

I enjoy the curious and uncertain process of searching, understanding and connecting dots that could support or hopefully challenge an intuition.

I believe the best creative results require having fun and playing not-safe in a well-defined court.

I’ve worked with this passion to help develop creative solutions that tackle business challenges in CPGs, Ad Agencies and Startups.

Here are some examples of my work:
VISA

Profile summary:

  • Head of Brand Strategy, Leo Burnett Colombia (06/2023 – Present)

    • Lead the Creative and Connections Strategy for all our clients at Leo Burnett Colombia: Alpina, Ab-InBev, Brinsa (Blancox), Haleon (Dolex).

    • Strategic Leader for New-business opportunities at Publicis Groupe Colombia.

    Regional Head of Business, Visa Latin America. (12/2022 – 06/2023)

    • Lead the integrated business in Creative, Media, Strategy and Data for Visa Latin America’s markets including Mexico, Argentina, Colombia, Chile, Perú, and Central America. Leading a regional team of +100 people across 14 markets.

    • Responsible for delivering the “Power of One” model integrating end-to-end advertising and media solutions, with scopes for $8M USD.

  • Currently I oversee Colombia’s business unit with a revenue of $5.5 million USD and a team of 25 account professionals servicing brands and companies including Movistar Telefónica, Amazon Prime Video, Bavaria - ABInBev, Suzuki, Citroën, Bridgestone, Alquería, and Harinera Del Valle.

  • Brand strategist and comms planner for global brands such as Corona, Stella Artois and Budweiser. Digital Content lead for AB InBev Global corporate brand and for Bavaria’s corporate digital strategy.

  • Advertising creative for ATL and Digital campaigns for Postobón brands including Bretaña, Cristal, Agua del Nacimiento, as well as Tecnoquímicas brands including Winny, Bonfiest, Altex, VitaC, and Sal de Frutas.

  • Co-founder of StartBull.com, a financial startup focused on educating individuals about the capital market and stock investment. Conceptualized and developed the digital product from scratch to acquire 200,000 active users in LatAm and raise over 500K in capital. Sold to BBVA Chile in 2015