How to revamp AB InBev’s corporate comms strategy through digital first content?

In 2019 Ab InBev’s global corporate comms were managed by an agency in london and the company was not having exceptional results. Based on our experience with Bavaria - Colombia, we showed our best practices and were able to bring the global corporate digital comms strategy to be managed internally by our team in Middle Americas.

Working alongside the Global Corporate Comms team in New York, I led a team of 8 people creating the digital content strategy and production for AB InBev’s global corporate comms and channels. Developing a strategic content framework based on five pillars: Our Culture + Our Business + Passion for Beer + Sustainability + Smart Drinking.

Key Results:

• 220% Engagement increase in digital channels for AB InBev, surpasing the goal in 2.5x.